Irish Charity Lab is a not-for-profit social enterprise that is dedicated to building digital skills in Irish charities and non-profits. They provide free and affordable training to non-profit organisations, through online resources and workshops created and delivered by digital experts. Founder Jean O’Brien explains: “Our mission is to help non-profits improve their online campaigning, awareness-raising and digital fundraising, so that they can better support and empower their service users.”
“I needed a fresh eye and some outside expertise to review our marketing activity. I contracted BusinessBrew in January 2016 to analyse our audience, build customer personas and develop a plan for inbound marketing,” Jean explains the scope of the project.
“Working with Evelyn from BusinessBrew was fantastic – she did a really thorough evaluation of our existing customer base and research on their needs and priorities. She delivered detailed customer personas, and a plan for building our relationships with each, and also provided an excellently clear roadmap for both short and long term marketing activities, keeping our limited resources and budget in mind.The plan that was delivered is a highly useful resource for me to regularly check back to for ideas and guidance on best practice. The process was also really enjoyable – Evelyn is really knowledgeable and has a very straightforward, personable style. I learned a lot from working with her.”
Since implementing the plan, Irish Charity Lab could see improvements in three key areas:
It was our pleasure working on this great project. If you’d like to grow your business just like Irish Charity Lab, get in touch!
