Blog

Paid advertising on social media and Adwords is guaranteed way to get your product or service in front of an audience. It’s fast, the setup is simple enough and you can see results. You spray paid ads and pray for a good return. What if your startup could use your budget more effectively and you could get a bit more thinking behind your PPC?

Okay, okay, don’t get too excited, we all love a good party but this post is less about booze and more about content marketing. I want to share with you the top rule you need to obey when it comes to your content. Whether it’s social media messages, your blog, ebooks, videos, help documentation...you want to apply the Cocktail Party Rule.

BusinessBrew is based in Dublin and Copenhagen. Nikita is Dutch and I’m German. You can see where this is going, we travel a lot. And, as much as we’d like to just work via “phone-office”, you need to get the laptop out and get some serious work done. Over Christmas and New Years, we’ve traveled a lot and here are some of our learnings. Hope they help you find a good place to work on the go the next time you travel.

The Holiday season is in full swing. Most of us are concentrating on parties, and maybe end of year accounts. There isn’t really much going on, so content production slows down. It’s time for marketers to jump onto that Christmas sleigh and pull out a seasonal story. But please, before you do, learn about how to get newsjacking right.

In startup land you can’t swing a stick without hearing this advice: be scrappy! I want to take a look at what that even means and if you can apply it to setting up your website.

Inbound marketing has been quite a buzzword over the past two years. Everyone seems to be creating content, talking about conversion paths and creating marketing that is personalised to customers. Most startups get the inbound methodology, it makes sense. But then there is the content fear...how can a startup with no marketing team create the content needed to fuel inbound marketing?