Sales & Marketing Alignment
'We don't have enough leads to keep our sales team busy!' or 'No one followed up on the leads we generated through our last campaign!'
Statements you don't want to hear from your Sales and Marketing teams but this is reality when you do not succesfully allign your sales and marketing teams. In order to achieve the best possible results you need Marketing to generate qualified leads and Sales needs to be able to work with the data gathered by Marketing.
