The marketing landscape is changing faster than ever. Techniques that worked yesterday do not work today and savvy customers form an opinion about you and your products before you have a chance to start your sales pitch. Buyers don't follow liniar patterns and you need offer engaging content on the channels relevant to them, through the devices they are using.
When working on your online presence you should think beyond your basic website and advertisement activities. What campaigns are you running? A campaign should always start with a quatifiable goal in mind, preferably a goal that revolves around generating new customers or increasing your turnover. You'll build your Inbound Marketing campaigns with your ideal customer or buyer persona in mind and you leverage multiple channels.
We will build your persona and map out your buyer journey. Once we have framed the buyer journey we will build the elements needed to
Who is your ideal customer? What are their goals and challenges? When building your persona we will look beyond basic demographics.
We will map your customer's Buyers Journey. Where does their research start? Your customers are well informed by the time you have a conversation with them. Be part of that research.
Meassure the effectiveness of your campaigns. Only when you track the revenue associated with your online activities you can meassure the ROI of your marketing.