'We don't have enough leads to keep our sales team on the phones!' Exactly what a marketeer doesn't want to hear. Alignment between Sales and Marketing is key in order to achieve your set goals. Marketing needs input from sales to create the right type of content and Sales needs input from Marketing. When do they reach out to a lead and what data about the conversion path is available?
Identify Goals
How many leads does the salesteam need to stay busy and how do you define a Sales Qualified Lead?
Workflows
When and how does the handover of leads take place between both teams?
Analytics
Determine the ROI of your marketing campaigns and optimize for future campaigns.
Alignment.
Closed loop marketing, recognize different stages in your sales funnel and build a Service Level Agreement between departments to avoid assumptions and dissapointment.
Read more about alligning Marketing and Sales teams in our ebook below.
